projects
cicatrices de luz
This project grew out of the need to give aesthetic and symbolic value to the marks of the body, to redefine them as expressions of identity, as visual narratives that tell what words sometimes cannot. Physical or emotional scars are portals to memory, and by working with them through art direction, I set out not just to observe them, but to illuminate them.
serén
Hair goes far beyond the physical, it has a language of its own. It has been part of human culture since ancient times, representing the connection between body and spirit. Serén brings together physical care and a personal connection with nature. The result is a campaign that celebrates sustainable beauty through organic, cultural forms, reinforcing a message of ecological responsibility and individual expression.
la ceiba
Within Maya cosmogony, the Milky Way was deeply revered. They called it the Tree of the World, represented by a majestic tree: the Ceiba. This alphabet is more than a typeface; it's a tribute to humanity's gaze toward the sky. By uniting astronomy and ancient writing systems, I created a rich, layered visual narrative, where each letter symbolizes the deep connection between the myths of heaven and earth.
muina
Muina is an editorial project that blends science, education, design, and personal experience to bring the world of fungi closer through a creative, accessible lens. Beyond simply presenting facts, Muina aims to spark curiosity and show why fungi matter: they help regenerate soil, communicate underground, and hold sustainable uses in medicine and biotechnology. Muina isn't just a design project, it's a way of connecting with nature through sensitivity, emotion, and shared knowledge.
My story is still under construction, and every project is part of that process.
Because designing isn't just creating, it's giving shape to ideas that keep evolving.