For me, design is movement:
grow, transform, adapt.
Projects, processes, and exploration.
aiamdesign was born from a way of understanding design as a living process, not as something closed or static, but as something that grows, transforms, and evolves over time. It comes from the need to create from meaning, from observation, and from a deeper connection with what one wants to communicate.
The concept is built on two central ideas:
the bougainvillea and the butterfly.
The bougainvillea represents organic growth, expansion, and adaptability. A plant that spreads, takes up space, and blooms intensely. It speaks of processes that unfold slowly, but powerfully.
The butterfly, instead, embodies transformation, change, evolution and the passage from one state to another. It represents the moment when an idea stops being mere potential and becomes something visible, something that takes shape and steps out into the world.
Between the two, stands the idea that defines aiamdesign:
grow and transform.
About me
A life shaped by movement, cultural diversity, and growing up among different places and languages has taught me to see design as a bridge, a way to connect, to tell stories, and to give identity to what surrounds us.
Always ready for new challenges. My story is just beginning.
Maia Barrena Landaburu
Projects
